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Roulé SAPC is a streetwear and lifestyle brand influenced by the culture and history of New Orleans. The owner runs a very small business and online publication and needed a website in order to expand his vision.

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SUMMARY 

The logo and main brand colors were already strong so I started by further developing the brand identity and aesthetic. I selected brand fonts and developed the best layout and page structure to organize and display content on the site.

Key features include an E-commerce platform with a product catalog; live chat to engage with site visitors; a blog and media galleries for quality content; a social page to further engage and connect with site visitors across social media.